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Integrated campaign strategy, communications, and political intelligence designed for Kenya’s electoral landscape.

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Capabilities

Successful campaigns require more than visibility. They require discipline, coordination, and a deep understanding of voters, institutions, and local dynamics.

Bina Analytics works with candidates, campaign teams, and political organisations to design and execute strategies that convert support into votes.

Strategic Communication & Messaging

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  • Crafting campaign messages tailored to specific demographics (youth, women, rural voters, informal settlements)
  • Campaign branding: logos, colours, slogans aligned with cultural and regional sensibilities
  • Message testing, refinement, and discipline across all campaign platforms
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  • Press releases, media kits, and interview preparation
  • Relationship management with television, radio, print, and online media
  • Digital campaign strategy across Facebook, X (Twitter), Instagram, TikTok, and WhatsApp
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  • Campaign budgeting, cash flow planning, and financial forecasting
  • Identifying, engaging, and managing donors and sponsors
  • Efficient allocation of resources for events, advertising, and field operations
  • Advisory on compliance with Kenyan electoral finance regulations
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  • County, constituency, ward, and polling-station-level field strategy
  • Rally planning, door-to-door mobilisation, and community dialogue forums
  • Volunteer recruitment, training, and coordination
  • Leveraging community structures such as churches, elders, women’s groups, and youth networks
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  • Analysis of historical voting patterns and turnout trends
  • Voter segmentation by demographics and socio-economic conditions
  • Issue mapping at national, county, and constituency levels
  • Translating data insights into practical campaign decisions
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  • Developing a coherent manifesto structure aligned to voter priorities and local realities
  • Policy positioning, proof points, and delivery language that is clear and defensible
  • Launch strategy: rollout plan, messaging toolkit, and stakeholder briefings
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Need a disciplined campaign strategy?

If you are preparing for an election or advising a candidate, we can help you design a clear and effective campaign approach.

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