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Nairobi • Campaign Strategy • Political Analytics

Strategy wins elections.
Noise does not.

We design disciplined, data-informed campaign strategies grounded in Kenyan political realities — turning support, visibility, and resources into actual votes.

Explore Services
Discreet
Confidential advisory
Grounded
Kenyan realities
Disciplined
Message + field alignment
Campaign Health Check (Free)

A 45-minute diagnostic to identify strategic gaps in messaging, field structure, media coordination, and resource deployment.

  • Message clarity & discipline
  • Ward/constituency targeting
  • Ground operations structure
  • Media & digital coordination

Limited engagements available for the upcoming elections.

Why most campaigns fail

Kenyan elections are rarely lost because of a lack of popularity. They are lost because of weak strategy, inconsistent messaging, poor grassroots structure, and inefficient use of resources.

Inconsistent Messaging

Different messages to different audiences, no clear narrative, and no message discipline.

Weak Ground Structures

Rallies without follow-up, poor volunteer coordination, and weak ward-level mobilisation.

Wasted Resources

Budget spent on noise instead of impact — without priorities, measurement, or accountability.

What we do

Integrated campaign strategy, communications, mobilisation, and political intelligence.

Strategic Communication

Narratives, message discipline, and branding aligned to local realities.

Media & Digital

Media relations, interview prep, and WhatsApp-first digital coordination.

Resource Strategy

Budget prioritisation, donor engagement, and efficient deployment.

Grassroots Mobilisation

Ward-level structures, volunteer ops, and community engagement.

Voter Analytics

Segmentation, historical voting patterns, issue mapping, and targeting.

Risk & Narrative Control

Crisis messaging, misinformation response, and reputation protection.

Grounded in Kenyan political realities

We do not offer generic political consulting. Our work is built around Kenya’s socio-economic dynamics, voter psychology, media landscape, and historical voting behaviour — and translated into practical decisions.

Field structure
Ward & polling-station focus
Message discipline
One narrative, many formats
Digital coordination
WhatsApp-first operations
Resource efficiency
Spend for impact

Kenyan elections are rarely lost because of a lack of popularity. They are lost because of poor strategy, weak grassroots structures, inconsistent messaging, and inefficient use of resources.

Bina Analytics — Campaign Strategy Advisory

Preparing for the upcoming elections?

If you are running for office — or supporting a candidate — and want a clear, disciplined campaign approach, let’s talk.