News & opinions, campaign insights, and practical frameworks grounded in Kenyan realities.
A short framework for building disciplined campaigns: narrative, structure, targeting, and resource efficiency.
Read Featured InsightPopularity without structure rarely converts into votes. The gap is strategy, field coordination, and message discipline.
A practical way to segment voters by socioeconomic conditions and turnout behavior — and what each block responds to.
From coordinators to agents: a simple field architecture for constituencies and counties — and how to manage it.
A short breakdown of the 5 systems that separate winners from popular losers.
Understanding issue salience, identity, economic pressures, and local influencers.
If you are running for office — or supporting a candidate — we can help you build a disciplined plan for messaging, mobilisation, targeting, and resource efficiency.
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