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Nairobi • Campaign Strategy • Research • Communications

This is us.

Bina Analytics is a political campaign consulting, strategy, communications and research service grounded in Kenyan political realities. We help candidates and campaign teams convert support, visibility and resources into actual votes.

Data-led
Segmentation • issue mapping • targeting
Ground-true
Ward strategy • field operations • mobilisation
Message-disciplined
Narratives • media • WhatsApp flows
Our focus is simple

Strategy wins elections. Noise does not.

  • Build a winning strategy grounded in local realities
  • Align messaging, field operations and media
  • Prioritise resources for measurable vote impact
  • Strengthen structures at ward, location and polling level
Limited advisory engagements available for the upcoming elections.

Who we are

We work with candidates, campaign managers, communications teams, and trusted intermediaries to build disciplined campaigns that convert energy into votes.

🧭
Strategy & targeting

County/constituency diagnostics, voter blocks, issue mapping, route-to-victory modelling.

📣
Communications

Narrative design, message discipline, media relations, digital strategy and crisis comms.

🤝
Mobilisation

Grassroots structures, volunteer training, field ops, GOTV planning and execution.

📊
Resource efficiency

Budgeting, donor strategy, spend prioritisation, tracking and performance oversight.

Why it matters
Kenyan elections are rarely lost because of a lack of popularity. They are lost because of weak strategy, inconsistent messaging, poor structures and inefficient resource use.

How we work

Structured, discreet and practical. We align leadership, message, field and resources—then measure execution.

1
Diagnosis

Rapid campaign health check: landscape, opponents, voter blocks, issues, structures.

2
Route-to-victory

Target map + messaging framework + mobilisation plan + resource priorities.

3
Execution support

Weekly cadence: scorecards, field reporting, comms calendar, rapid response.

4
Measurement

Track outputs and outcomes: structures built, reach, persuasion, turnout drivers.

Our principles

Enterprise-quality work, but grounded in the realities of Kenyan campaigns.

Confidentiality

Discreet advisory and secure handling of campaign information.

Discipline

Message control, field cadence, and accountability in execution.

Evidence-based

Decisions informed by data, history, and on-the-ground signal—not vibes.

Practical outcomes

We optimise for votes and turnout conversion, not vanity metrics.

Media Centre

News, opinions, podcast episodes and campaign frameworks.

Explore Resources

Careers

Analysts, field researchers, comms specialists and operations support.

View Opportunities

Preparing for the upcoming elections?

If you are running for office — or supporting a candidate — and want a clear, disciplined campaign approach, let’s talk.

Request Strategy Briefing